On the stock markets, the saying goes that you invest when it's thundering and prices are falling. Others say: "Don't catch a falling knife!". There are different pieces of wisdom, and yet my motto is rather: "Invest in a crisis".

Whether in real estate, gold or stocks, it's always good to do something following a pillar principle.

I rely on a variety of investment types. For one, always holding a certain amount in cash, then real estate, stocks and also some gold. Everyone has their own strategy, and yet these are the common models:

  • Real estate
  • Stocks
  • Bonds
  • Precious metals
  • Watches
  • Classic cars
  • Land
  • Paintings
  • and much more

It's about foresight. What will bring me more money in the future?!

Investing in a crisis isn't for scaredy-cats

Life isn't for cowards. Fear is truly a bad companion. No startup will pave its way toward the future out of fear. Investing in a crisis is an additional challenge.

In crises, fear generally prevails among people and money is held tight. That is precisely when it's important to invest your money. Investing in a crisis is the best time of all. As they say, money is supposed to flow, my grandmother already said so, and she's right.

Investing in a crisis

In a crisis there are always winners

The last shall be first. In a crisis, those who showed courage will emerge stronger. Crises are there to reinvent yourself. To sense which markets will be strong after the crisis. Investing in a crisis pays off.

Watch the markets and spot the niches. Whether a banking crisis or a health crisis, every crisis has its clear winners. Winners are those who brought foresight. Today one word carries weight: essential! Whoever is essential today is currently a clear winner. But beyond that, there are many other industries whose companies come out of the crisis ahead.

It's the brave who dare. Who don't get scared when things go down for a while. Life is a roller coaster, and the road doesn't always point steeply upward. Even the big corporations suffer defeats again and again. But that's exactly when you need to act.

"If you don't advertise, you die!" Make yourself noticed and invest in the future. Open a second business right now, for when things start moving forward again. Investing in a crisis often allows better terms and negotiations. Turn other people's fear into your own strength. If not now, when?